🌸Japanese Lucky Charms You Should Know – By Soyogi
Japan is a land rich in tradition, symbolism, and spiritual beliefs, and nowhere is this more beautifully showcased than in its lucky charms. Known as “engimono” (縁起物), these talismans are believed to bring good fortune, success, protection, and happiness. Whether tucked into wallets, hung in homes, or carried during travel, each charm carries a deep cultural meaning rooted in centuries of folklore, Shinto practices, and Buddhist teachings. In this blog, I’ll walk you through some of the most beloved Japanese lucky charms, uncover their fascinating origins, and learn why they are still cherished today by people from all walks of life.

Here are some of the most popular Japanese lucky charms (お守り omamori) you should definitely know about:
Omamori (お守り) – Temple Good Luck Charms
If you’ve ever visited a Japanese shrine or temple, you’ve probably seen colorful, embroidered pouches hanging on racks or sold at small counters. These are omamori (お守り)—Japan’s sacred good luck charms—and they carry more power than their tiny size suggests.

🌸 What Are Omamori?
Omamori are traditional Japanese amulets sold at Shinto shrines and Buddhist temples. The word comes from the verb mamoru (守る), which means “to protect.” These pouches contain prayers or sacred inscriptions written on paper or wood, sealed inside cloth so they’re never opened.
Each omamori serves a unique purpose—like:
- 交通安全 (Kōtsū anzen): Safe travels
- 学業成就 (Gakugyō jōju): Academic success
- 恋愛成就 (Ren’ai jōju): Love and relationships
- 健康 (Kenkō): Good health
- 勝運 (Shōun): Victory or success
🏯 Where Do You Get Them?
You can find omamori at nearly every shrine or temple across Japan. Some places even offer custom charms depending on the deity they honor. For example, a shrine known for matchmaking will have powerful love omamori, while a mountain temple may focus on health or protection charms.
⏳ How Long Do They Last?
Traditionally, omamori are kept for one year. After that, they should be returned to a shrine to be respectfully burned in a purification ceremony. It’s considered bad luck to open them or throw them away like regular objects.
💡 Bonus Tip:
Carry your omamori with you—on your bag, in your wallet, or in your car. But don’t open it! The charm’s power lies in its mystery and the spiritual intent sealed within.
🎯 Daruma Doll: Japan’s Symbol of Perseverance
If you’ve ever seen a round, red, mustache-faced doll with no eyes staring at you—congrats, you’ve met the legendary Daruma (だるま)!

🧘♂️ What Is a Daruma Doll?
The Daruma doll is a traditional Japanese talisman modeled after Bodhidharma, the monk who founded Zen Buddhism. It’s round, hollow, and weighted at the bottom so it always stands back up—symbolizing the famous Japanese phrase:
七転び八起き (Nanakorobi yaoki)
“Fall down seven times, get up eight.”
It’s a reminder to never give up, no matter how many times life knocks you over.
👁 Why Does It Have No Eyes?
Here’s the fun part: when you set a goal, you color in one eye of the Daruma. Once the goal is achieved, you fill in the other eye as a sign of success.
It’s part motivation, part accountability buddy—and 100% iconic.
🌟 What Is It Used For?
People use Daruma dolls for all kinds of goals:
- Passing exams
- Starting a business
- Fitness targets
- Personal growth
- Even love and marriage!

You’ll find Daruma dolls at temples, souvenir shops, and during New Year’s festivals all over Japan.
🔥 A Fresh Start Every Year
At the end of the year, people return their Daruma to the temple, where it’s burned in a special ceremony to release the wishes and start fresh.
🐱 Maneki-neko (まねきねこ) – The Waving Cat of Good Fortune
You’ve probably seen it sitting by the entrance of shops, cafes, or restaurants—a cute cat statue with one paw raised, as if it’s waving at you. This is the Maneki-neko (招き猫), Japan’s lucky “beckoning cat,” and it’s believed to bring good fortune, wealth, and customers!

🐾 What Does Maneki-neko Mean?
The name comes from:
- 招く (maneku): to invite or beckon
- 猫 (neko): cat
Together, Maneki-neko literally means “beckoning cat.” But don’t let the paw fool you—Japanese people beckon by turning their palm downward, so it may look like a wave to outsiders!
🐾 Left Paw or Right Paw?
Each raised paw has a different meaning:
- Left paw raised: Invites customers (common in businesses)
- Right paw raised: Attracts money and luck
- Both paws raised: Double the power! (but sometimes seen as greedy 😹)
🎨 Colors and Their Meanings
Maneki-neko comes in many colors, and each carries a unique charm:

- 🐈 White – Purity and happiness
- 🐈 Gold – Wealth and prosperity
- 🐈 Black – Protection from evil
- 🐈 Pink – Love and romance
- 🐈 Red – Health and protection
🏮 Where Can You Find Them?
From temples and souvenir shops to the counters of sushi bars and salons, the Maneki-neko is everywhere in Japan—and even across Asia. You’ll also see them featured during festivals or on New Year’s items.
Some Maneki-neko are traditional ceramic statues, while modern ones are solar-powered and wave all day long. 😸🌞
🧧 A Symbol That Keeps on Giving
Whether you believe in its magic or just love its cute face, Maneki-neko is more than a decoration—it’s a symbol of hope, invitation, and open doors.
So next time you spot one, give it a little nod. Who knows? It may just be waving good luck your way.
🐎Ema (絵馬) – Wooden Wish Boards
In the peaceful corners of Japanese shrines, you’ll find rows of wooden plaques hanging like secret messages. These are called Ema (絵馬)—small wooden boards where people write wishes, prayers, and dreams, then hang them up for the gods to see.

✨ What Does “Ema” Mean?
The word Ema combines:
- 絵 (e): picture
- 馬 (ma): horse
Originally, people donated actual horses to shrines as offerings. Over time, they switched to pictures of horses, which evolved into today’s Ema boards.
🙏 What Do People Wish For?
You can write wishes for:
- Exam success
- Good health
- Love and relationships
- Safe childbirth
- Career goals
- Even world peace 🌏
There’s no limit—just write your wish on the back, and hang it on the shrine’s special Ema rack.
🎨 The Beauty of Ema
Ema are often beautifully decorated with:
- Zodiac animals
- Shrine deities
- Traditional art
- Personal doodles and messages

Each shrine may have its own unique Ema design, making them collectible for visitors.
🎋 A Silent Conversation with the Divine
Ema aren’t just wish boards—they’re a quiet, heartfelt way to connect with the spiritual world. Whether your dream is big or small, hanging an Ema is a little act of hope, faith, and tradition.
🎏 Koinobori (こいのぼり) – Carp Streamers That Soar with Strength
Every year in Japan, as the winds of May begin to blow, vibrant carp-shaped streamers flutter proudly in the sky. These are called Koinobori (鯉のぼり), and they’re a joyful symbol of strength, perseverance, and family love—especially for children.

🎏 What Is Koinobori?
Koinobori literally means “carp streamer”:
- 鯉 (koi): carp
- のぼり (nobori): flag or streamer
They’re displayed for Children’s Day (こどもの日) on May 5th, a national holiday that celebrates the health, happiness, and growth of all children.
🐟 Why Carp?
In Japanese legend, a brave carp once swam upstream and transformed into a dragon—symbolizing strength, determination, and success against all odds. That’s why carp are chosen to inspire children to be strong and rise above challenges.
👨👩👧👦 What Do the Streamers Represent?
Koinobori come in different colors and sizes:
- Black carp (magoi): Father
- Red/pink carp (higoi): Mother
- Smaller, colorful carp: Children

The streamers are often hung on poles outside homes, creating a beautiful scene of swimming “sky carp” dancing in the wind.
🌸 A Festival of Hope and Happiness
Koinobori remind families to celebrate life, growth, and resilience. Whether you’re in Tokyo or a countryside village, spotting Koinobori in May is like watching hope take flight.
Japanese lucky charms aren’t just pretty items — they’re filled with culture, stories, and hope. They teach us to believe, wish, and stay strong.
At Soyogi Japanese Language School, we go beyond just language : we explore the heart of Japanese culture too.
Want to learn Japanese with culture, fun, and tradition?
Come visit us at Soyogi ! Let’s start your journey with a bit of luck on your side! 🍀